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Showing posts from December, 2020

Financial Services Marketing Insights

New marketing applications quickly proliferated in the belief that marketing could make numerous new things possible in practically any company situation. For more than a century, implementation, experience and ultimately technique have assisted marketing evolve from crude beginnings into today's advanced practices. Customer product companies have been the leaders in the marketing field and have taken the undeniable lead as the developers of marketing's best practices. While sophisticated marketing methods have spawned customer giants, most monetary services firms had to be dragged, kicking and shouting, into the era of advanced marketing. The Advancing State of Financial Services Marketing Financial services marketing has, nevertheless, developed rapidly over the last years. As a result, the very nature of the marketing function in monetary services companies is undergoing a dramatic adjustment as more attention is paid to marketing-driven processes that impact the